MUU Steakhouse
How to become one of the most recognized restaurants in Portugal
In this case study, we will show how a comprehensive strategy for its Google Business Profile and Google Maps presence allowed the premium steakhouse, MUU, to not only dominate the local search results in Porto but also to become one of the most recognized restaurants in its segment in Portugal.
About the client
- Client: MUU Steakhouse
- Industry: Restaurant (Premium Steakhouse)
- Location: Porto, Portugal
MUU Steakhouse is more than just a restaurant; it's a destination that offers guests a unique gastronomic experience founded on the highest quality meat and impeccable service.
The challenge
Our agency was tasked with an ambitious goal: to strengthen the restaurant's online presence and transform its Google profile into the primary channel for attracting new guests. The objective was not merely to increase visibility but to solidify MUU's status as a market leader.
The solution
We developed and implemented a comprehensive strategy for managing and promoting the company's Google profile.
1. Strategy and profile optimization
- We conducted a full audit of the existing profile, identifying weaknesses and opportunities for growth.
- A content strategy was developed to highlight the restaurant's key advantages: the quality of the dishes, the atmosphere, and the level of service.
- All information was optimized: we added an up-to-date menu, hours of operation, relevant attributes (e.g., "cozy," "good for groups"), and uploaded dozens of professional photos reflecting the establishment's premium status.
2. Advertising campaigns
Local advertising campaigns were launched on Google Ads, targeting users in Porto who were searching for terms like "best steak," "meat restaurant," or "where to have dinner in Porto." This provided an immediate boost in profile visibility among the most relevant audience.
3. Content standardization and review management
- Photos: We created clear templates and guidelines for all photo content. Every new photo, whether of a dish or the interior, adhered to a consistent visual brand style.
- Reviews: We developed scripts and templates for responding to guest reviews. This allowed for prompt replies to feedback in a unified, friendly, and professional tone, which in turn encouraged other guests to leave their own reviews.
4. Integration with offline processes
Our work extended beyond the digital space. We collaborated closely with the restaurant's team to improve the customer experience:
- We assisted in developing scripts for hosts when greeting guests.
- We participated in creating a loyalty program that encouraged repeat visits and reviews.
The results in 6 months
This comprehensive approach yielded impressive and measurable results:
- 5x increase in interactions: The total number of profile interactions (calls, requests for directions, website clicks) increased fivefold.
- Top search ranking: The MUU Steakhouse profile achieved and now firmly holds the #1 position in Google Maps and local search results for all key search queries in Porto.
- Nationwide recognition: By dominating in a major city, the restaurant has become de facto one of the most visible steakhouses in search results for users across all Portugal.
Conclusion
This project proves that a Google Business Profile is not just a listing with an address but a powerful tool for customer acquisition. A systematic approach that combined technical optimization, high-quality content, paid promotion, and integration with real-world service allowed MUU Steakhouse to achieve phenomenal results and become a leader in a highly competitive market.
About the client
- Client: MUU Steakhouse
- Industry: Restaurant (Premium Steakhouse)
- Location: Porto, Portugal
MUU Steakhouse is more than just a restaurant; it's a destination that offers guests a unique gastronomic experience founded on the highest quality meat and impeccable service.
The challenge
Our agency was tasked with an ambitious goal: to strengthen the restaurant's online presence and transform its Google profile into the primary channel for attracting new guests. The objective was not merely to increase visibility but to solidify MUU's status as a market leader.
The solution
We developed and implemented a comprehensive strategy for managing and promoting the company's Google profile.
1. Strategy and profile optimization
- We conducted a full audit of the existing profile, identifying weaknesses and opportunities for growth.
- A content strategy was developed to highlight the restaurant's key advantages: the quality of the dishes, the atmosphere, and the level of service.
- All information was optimized: we added an up-to-date menu, hours of operation, relevant attributes (e.g., "cozy," "good for groups"), and uploaded dozens of professional photos reflecting the establishment's premium status.
2. Advertising campaigns
Local advertising campaigns were launched on Google Ads, targeting users in Porto who were searching for terms like "best steak," "meat restaurant," or "where to have dinner in Porto." This provided an immediate boost in profile visibility among the most relevant audience.
3. Content standardization and review management
- Photos: We created clear templates and guidelines for all photo content. Every new photo, whether of a dish or the interior, adhered to a consistent visual brand style.
- Reviews: We developed scripts and templates for responding to guest reviews. This allowed for prompt replies to feedback in a unified, friendly, and professional tone, which in turn encouraged other guests to leave their own reviews.
4. Integration with offline processes
Our work extended beyond the digital space. We collaborated closely with the restaurant's team to improve the customer experience:
- We assisted in developing scripts for hosts when greeting guests.
- We participated in creating a loyalty program that encouraged repeat visits and reviews.
The results in 6 months
This comprehensive approach yielded impressive and measurable results:
- 5x increase in interactions: The total number of profile interactions (calls, requests for directions, website clicks) increased fivefold.
- Top search ranking: The MUU Steakhouse profile achieved and now firmly holds the #1 position in Google Maps and local search results for all key search queries in Porto.
- Nationwide recognition: By dominating in a major city, the restaurant has become de facto one of the most visible steakhouses in search results for users across all Portugal.
Conclusion
This project proves that a Google Business Profile is not just a listing with an address but a powerful tool for customer acquisition. A systematic approach that combined technical optimization, high-quality content, paid promotion, and integration with real-world service allowed MUU Steakhouse to achieve phenomenal results and become a leader in a highly competitive market.
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